The Septon Group is a distributor of high-end audio and visual (AV) products, as well as lighting equipment, intended for the professional market and consumers. The Septon Group follows the Group’s strategy for the development of private label products (EMV) and has several projects underway to develop and scale up this business area.
BUSINESS CONCEPT AND VISION
Septon creates added value for suppliers, customers and end-users by offering expertise and an attractive range of AV products and lighting equipment in the Nordic region. Septon’s vision is to be the strongest partner for the professional lighting industry, AV integrators and retailers in high-end consumer electronics. Septon shall be respected for its qualified employees and high level of service with quality in every part of the implementation
BUSINESS
Septon has three main business areas. Professional AV products for the B2B market, exclusive consumer electronics products for the B2C market and light-related products for the B2B market. The model provides less risk exposure as brand representation and marketing are different between our different business areas.
CUSTOMERS AND MARKET
In professional audio/video (Pro AV) and lighting, Septon represents world-leading brands on an exclusive basis in the markets in which they operate. Septon’s model involves sales via dealers, integrators and installers. Within Septon, product, sales and marketing work across borders in Scandinavia to streamline and better utilize the collective expertise the group possesses
In B2C, Septon represents a range of exclusive brands for retail and e-commerce. The company has a selective ÅF representation that provides customers with the opportunity for good earnings while ensuring the continued status and exclusivity of the brands. This is a model that is also applicable to the growing element of e-commerce, where Septon is methodically increasing its presence. Septon also has a growing division in “smart home” and consumer products for installation.
BRANDS
Since its inception, the company’s own brand TiGHT LED has shown stable growth in LED lighting aimed at theatre, cultural centres, broadcast and architectural applications in B2B. The focus has been on designing and producing unique and cost-effective LED products aimed at the professional lighting market.
In B2C, Septon represents a range of exclusive brands such as Harman Pro, Marantz and Klipsch for retail and e-commerce.
